The cinebling Story

Be the person you know you are! Sure, you have to pay the bills, but underneath all that, you know you’re really a creative.

Joy Smith is Cinebling

I can totally relate to that... I’m Joy, designer and owner of Cinebling. I understand what it’s like to feel stuck in an office job, when you’re dying to break out and be the amazing creative we both know you really are.
That’s why I started Cinebling!

My parents had always encouraged me to use my brain, study science and maths, and seen creativity as something that was a distraction, entertainment even. After putting off going to uni and taking a year to go travelling, they hoped I’d come back with a changed mind. Instead, I had decided that I didn’t want to study at all!

But I had to do something, right?
So, I did the grown-up thing and got a job while I figured out exactly what I wanted to do with my life and how I was going to make that pay the bills. 15 years later, I was still finding the right way, and I still wasn’t any happier in my job than when I started my first job.

Officer worker covered in too many Post It Notes

Don’t get me wrong, I had a great job! I was a senior manager in the public sector, I was paid pretty well, worked with really lovely people, I had good holidays... but I still didn’t want to get out of bed in the morning. We all know what that feels like!

I travelled up and down the UK a lot for work, and one evening, as I was staring at the walls of some crummy hotel in London, I realised that there had to be something better to do. This was London, after all! I started looking, and completely on impulse, booked myself onto a taster jewellery making session the next evening. I found myself drifting off during the next day’s meetings, thinking about the designs I might make that evening.

I managed to get to the session without getting lost on the Tube, and sat, waiting nervously. Most of the other people there had come as groups, but as a northerner I wasn’t expecting them to be friendly! It didn’t matter – I was soon so lost in what I was making I wouldn’t have been talking to anyone!

Cinebling Clapperboard and Headphones

Soon after that, I discovered that there was a chance my entire department would be outsourced, and I would be made redundant. Instead of being devastated, I was secretly a little happy. Of course, I worried about money, but losing a job I didn’t really like just didn’t seem like the worst thing in the world, no matter how many ways I looked at it.

I knew this was my butterfly moment: it was an opportunity for me to escape the corporate world and become something else. Something that was more ME. Something I had always been, but had been pushing down inside me all this time.

I took another class, and made a ring for myself, something I knew I would wear every day to hold onto my dream while I went through the process of being made redundant. Watching a movie the next night, I realised what I wanted to do. I wanted to inspire people to take the leap that I hadn’t yet had the guts to. I wanted to support and encourage creatives everywhere, but particularly those who wanted to make the best thing in the world: movies! Writers, actors, directors, producers, set designers, costume designers, lighting directors, stunt people... There are so many people that make movies magical!

I can’t promise that you'll make it big and end up in a mansion. But I can promise you this: when you do something you love, you’ll want to get out of bed in the morning.
Your inspiration awaits!